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Online presence - is a must.

Did you know that 63% of consumers initial their shopping journey online? This means no matter if a person ends up in an online store or a brick-and-mortar, they’re very likely to find what they want to buy via a digital medium.

That’s why an online presence plays a pivotal role for a business. With a strong online presence, businesses can reach out to more customers, and deliver a better overall buying experience.

Online presence refers to all information and activities that a business has on the Internet. These include official websites, social media accounts, customer reviews, YouTube videos, Quora answers, Reddit discussions, basically everything related to a brand that customers can find online.

For small businesses, whose resources are limited, having a strong online presence is even more crucial. Traditional marketing strategy works. But training a formidable sales team or building stores in ideal locations takes so much time and money. Meanwhile, a strong online presence can make a business more approachable, using relatively low resources. With an effective digital strategy, higher ROI for business is totally possible.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

"Their ability to scale easily without sacrificing performance or product quality stands out to us."

Ysabel Matthias

COO @VestBrick

See Case Study

< Older Post

Is branding guidelines important?

By Maria Brown • 26 Dec, 2019

Brand guidelines, or brand style guides, are a set of rules that help businesses communicate their brand efficiently. Brand guidelines should indicate a brand’s fonts, color palette, logo, voice and tone, mission, core value, etc. Take a look at Apple’s Identity Guidelines , an excellent example of brand guidelines. The guidelines even state how a merch or email signature must look like. For a business, one of the reasons why brand guidelines are important is because it maintains a brand’s consistency. According to a Lucidpress survey in 2019, a brand with consistent presentation across all channels witnessed a 33% increase in revenue than brands that didn’t. Impressive, right? Then, how do brand guidelines create this consistency? Well, it makes sure all content, images are generated following exactly how they should be. No matter if that is a 10+ senior designer or an intern, with the help of these documents, they will know what to do and what not to do so that the brand image doesn’t change. As a result, customers will remember the brand and the feeling attached to it.

The advantage of working with a digital agency.

By Maria Brown • 26 Dec, 2019

The idea of working with a digital agency can be overwhelming for any business owner. But it has an advantage that may make you think again. Digital Marketing is such a large territory. To have decent knowledge about it, one must tab into multiple channels such as Ads, SEO, social media, email marketing, affiliate, etc. What’s more, in this fast-paced industry, it’s not simple for someone to keep up with the latest lasted trend on social media or Google algorithms, etc. You get advanced insights from the experts. So why not find a professional from a digital agency to help you do that? With their in-depth expertise, you’ll get access to advanced tools, latest trends. Just check the KPI and leave all the “dirty work” for them to tackle. This also means you’ll save tons of time and energy on stupid mistakes. Instead, you can start focusing on growing your businesses and leveraging what’s you’re already good at.